I have been wanting to for this for years and I have taken advantage of my shoulder surgery and the time I have been laid up to get the forms and flyers I wanted to include in them ready to go. I feel like this will help give people the information about our shop they need to have, like policies, services, boarding information and set us apart from others in our area.
Before I get to the contents of the packets, I wanted to discuss other marketing items I have that I have been using. I have Bi-fold Business cards with calendars inside, business card magnets, FaceBook page cards with our address and a QRC code on the back and I bought the marketing templates from the Pet Grooming Marketing Kit website and added my own colors and clipart. From those I was able to make boarding flyers, referral coupons, spa menus and many other things as well to include in the packets.
I made two different packets. New Client and Puppy Packets. They include the same thing flyerwise and informational sheetwise, PLUS a page on how to maintain their puppy’s coat at home.
I found a packet of double pocket folders (like used in school classes) at Big Lots that had 25 folders for under $7, so I bought 200 of them to ensure I had them when needed.
There is a place in front for a business card and on the other front of pockets I used glue dots to secure a FaceBook card and a magnet for the shop. I want to make sure people can find us easily and by providing them with all of these cards they will be able to do that!
I have 5 different pages of text I include in each packet currently (that may change soon to add in three more).
- Client Information and Contract
- Puppy Coat Care
- General Release
- Flea prevention pamphlet
- Mat prevention pamphlet
- Grooming your dog in the winter
- Booking appointments ahead of time
Here are a couple of photos of the flyers I made using the templates I talked about above:
The paperwork that is in the folder is going to be made available in the recent future for purchase, but here is a sample of one of those documents:
These packets have been a huge hit with new clients and puppy clients alike and they might make an awesome addition to your marketing program as well.
As soon as I have the remainder of my shop paperwork templates (fully editable with your shop's information and to suit your individual needs as well as state laws) I will post a link on this blog as to where you can order them.
In the meantime, have fun making a lasting impression on a client!